Brand Portals can be used for an array of purposes including presentations like our partners at Background. We had the opportunity to speak to Gabriel Alenius, Project Manager at Background who is actively using the deBroome Brand Portal with his clients. He explains how the deBroome portal is helping his company and clients ease workflow, avoid inconsistencies and share information.

Tell us about Background.

Since 2011, the presentation agency Background, has been helping companies and presenters create and hold presentations that influence, inspire and engage audiences. Other services include assisting with PowerPoint, storytelling, script, photography, film, presentation techniques and one-on-one coaching.

What are some challenges when working with presentations?

Presentations are one of the few types of media in which the management of communication, brand and graphic identity is carried out by the entire organization. These elements are usually strictly controlled by the marketing and communication department.

“Presentations are created and shared often freely in organizations without any control over the latest version, updates and best practice examples.”

In the same sense, there are two common problems when it concerns presentations. Presentations are created and shared often freely in organizations without any control over the latest version, updates and best practice examples. Another dilemma is a missed opportunity to handover the presentations to presenters in an effective way. A good handover requires describing the purpose of the slide and message on every slide as well as instructions that show clear examples and explains the slide’s use. This makes it easier for the entire organization to create presentations correctly and give a consistent impression, no matter who the presenter is.

Why has Background partnered with deBroome?

Because of these challenges, we have worked together with deBroome to develop a module in a Brand Portal that we call the Presentation Portal. This is a space where we have the possibility to upload important presentations, templates, guidelines for PowerPoint, speaker scripts, video, presentations in different languages as well as a best practice gallery. An administrator has full control over presentations and templates that are current and can review statistics about which files are used most.

In addition, we have developed a PowerPoint training with various skill levels of PowerPoint video tutorials. The course is available in both Swedish and English. Naturally, it becomes a part of the Presentation Portal and can be customized to the organization’s specific visual identity, functions and needs.

Why does Background recommend digital brand portals to their clients?

With deBroome’s solution, guidelines for both the brand and presentations are easy to collect in one location. A great advantage is that the portal is so visually pleasing and online-based which gives a good overview of the content and smooth access to the material without connecting to an internal server or intranet.

To be able to offer our clients a smart solution for managing their presentations is a sought after tool which gives value to our clients and ourselves. Others, who have seen the Presentation Portal, often see the advantage directly and wish that they have had the portal much earlier.

“To be able to offer our clients a smart solution for managing their presentations is a sought after tool which gives value to our clients and ourselves.”

We are glad to have started with this exciting partnership with the team at deBroome and hope to continue developing our relationship for the future!