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Intrum chose deBroome’s tool when launching the new brand

Last year, Intrum Justitia was combined with Lindorff. Under the name Intrum, they are the industry leading provider of credit management services.

A new brand identity was provided by design agency Kurppa Hosk and Intrum faced the challenge of making sure that all 23 markets across Europe, around 8 000 employees, together with all their partners and suppliers, are up-to-date with the new identity.

With deBroome's brand tool, an easy-to-use cloud service, Intrum can share their guidelines, graphic elements and templates across all markets. Employees and partner organisations now have one platform for all things related to the brand – improving both consistency and collaboration.

Since Intrum’s identity contains elements that are in motion, a web based solution allows them to gather all brand elements in one central hub. With deBroome’s service they can also easily manage their users and follow the statistics to make sure that the Brand Manual is continuously creating engagement among the users.

As an add-on, Intrum has also chosen to integrate their Brand Manual with a digital asset management (DAM) system developed by QBank.

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Danielle Wright

Danielle Wright is a project manager at deBroome, revolutionizing the way businesses manage their brand through digital brand products.

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